Creative Kit Download
Please refer to the definitions below for a guideline of the assets needed when building out creatives for a client. This kit ensures that the Creative Services team is provided with the necessary assets to build out high resolution, effective ads.
Any guidelines describing things such as logo treatment, color specs, or font guides.
High resolution .png or preferably in .ai or .eps format.
High resolution photography. Particularly important if this photography is being used for the tablet interstitial sizes.
Client is to provide any brand fonts that are specific to that client. Common file types for fonts are .OTF, .TTF and .FNT.
Client is to provide any brand specific colors. This may be provided as a vaule such as CMYK, or in a file format such as a .ASE.
If ad is being built to the clients' specifications, client is to provide all needed text for the ads.
In addition to the above assets, Plug-N-Play ads may require additional unique assets depending on the build. Please refer to the Rich Media Template Directory for information, specs, and a breakdown on what is needed for a specific unit.
Assets are considered to be the source file used in the creation of the advertisements. Examples of this would be the original Photoshop (.PSD) or Illustrator (.AI) files.
The IO amount (per quarter) necessary when selling assets is at minimum a $100K IO. Additionally, the client will be charged for however many hours were invested into the creative during the build process at the hourly rate of $150 per hour.